Hunting alleged Nazi war criminals Essay Example for Free

Hunting alleged Nazi war criminals Essay I cant say if hunting Nazi war criminals is worth it, but I can give my opinion and it is up to you to make up your own mind. By the end of reading this, you should have come to some conclusion. I believe it is not worth hunting alleged Nazi war criminals, anymore. I think that spending tens of millions of pounds, and all the time and effort that goes into it now is worthless now. If they had have done it ten or fifteen years after the war had ended then they would have had much more success. The reason I think it is worthless now is because almost all evidence will have been destroyed after the war ended, and any war criminals from World War II would have done their best to completely hide their background and any evidence they have that they committed war crimes. Also victims that survived concentration camps will not be able to identify a man with absolute certainty that he was the same man that put people to death around fifty years ago, mainly for the simple reason that it was so long ago. Also witnesses may want to blame someone, so they blame the suspect in question, or they want it to be that suspect so much that they believe it was him. Also lots of witnesses are now dead, and the ones who are still alive may have something wrong with them that they cant remember the face or voice of the man who put their friends and family to death. I also think that if they do catch a suspected Nazi war criminal, then he may have something mentally wrong with him. Due to old age the accused might not be able to remember anything, so it would be an unfair trial, because he doesnt have an alibi with which to prove he was not a Nazi war criminal. A suspect may be too old or ill to go to court also, a suspect when found could be dying in their bed with only a few weeks to live and so they would never be able to stand a court trial anyway. These are the main reasons I believe that spending all the time, money and effort is not worth it. I believe it is too late and the suspects will be dying by the time they are found, an example of this is seen in a case where a man called Szymon Serafinowicz, who was accused of being a nazi war criminal. In this case the jury saw Serafinowicz to be unfit to plead to charges of war crimes, because he had dementure, so he couldnt remember anything about where he was at certain times of the war, or what he was doing meaning he wouldnt have an alibi with which to protect himself so the case would have been totally unfair. After being freed he died about 18 months later, so even if he had have been convicted he would have only spent a few months in jail, and would have probably been let out after a couple of weeks to be admitted into hospital. There was no case for this man who was suspected of being in command of police officers who ordered Jews to lay face down in the snow and where then shot, hit childrens heads against tomb stones to kill them, order Jewish families to line up and then shoot them, and he himself was accused of shooting a woman with a child who was running away. In total he was accused ordering 3000 Jews to be killed. If a man like this cant even get a trial then, let alone being convicted is it really likely that another man will get convicted. In another case, the Demjanjuk trial he was convicted of being Ivan the terrible a guard at Treblinka and was accused of putting thousands to death, and torturing some people for the fun of it. He was sentenced to death by hanging, but got released after appealing. The judges decided there was not enough evidence to convict him after all. Five witnesses said under oath that they were certain that Demjajuk was Ivan the terrible, also he couldnt remember where he was or what he was doing at certain times in the war, and it sounded like he was trying to pretend he was at certain places at certain times. It appeared only five outgo twenty survives thought Demjanjuk was Ivan the terrible, and these were the witnesses used in court. If fifteen say it wasnt him and only five say it was him, the chances are that it was not him, even though five witnesses were sure of it, this proves that eye witnesses can not be totally relied upon to identify a man they saw about fifty years ago. This proves to me that it is not worth the bother and money of hunting them down anymore, but if you are not convinced yet I will talk about another trial, the Papon case. The jury heard that Papon should be freed during the trial, because of his advanced age and his medical condition (he suffered from angina). It was heard that even if he were found guilty he would not have to spend another night in jail. He died a few months later, so if he had have been convicted he was still be able to be free and walk about the streets. The war crimes unit did not get a single person convicted, even after all the effort they put in, they found evidence but did not manage to get a single conviction. After looking at all the evidence I really dont think it is worth spending lots of time and effort and millions of pounds to find an old man who will probably be too ill and old to go through a court case, and even if they are fit to go through trial then they probably wont be convicted due to not enough evidence, or unreliable evidence.

The Marketing Strategies Of Kellogg Cornflakes Marketing Essay

The Marketing Strategies Of Kellogg Cornflakes Marketing Essay This is a report on the investigation and evaluation of the marketing strategies adopted by Kellogg Company for the marketing of Kellogg Cornflakes a popular household name among branded breakfast foodstuff. Kellogg cornflake is a cereal product which is highly consumed by children and adults as breakfast foods. Cereals are major popular items at the grocery store. Kellogg Company is a leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles and veggie foods. The report explores the marketing strategies for Kellogg Cornflakes on the basis of the promotional methods and target consumer. It also makes some recommendation for the improvement of these marketing strategies. Marketing is a fundamental aspect of any organisation sustainable competiveness. It is at the heart of the organisation and a key driver of its financial and economy performances. As a result of its importance, organisation defines the best appropriate ways to market the company and its product. Kotler et al (1999, p. 7) notes that todays successful organisation is one that is dedicated to sensing, serving, and the satisfying of the needs of the customers in well-defined markets. Marketing is at the core of this. Marketing is simply the delivery of customer satisfaction at a profit (ibid, p. 7). Therefore, marketing involves the process to identify and satisfy the need of the consumers. These processes are made in several parts, and the main purpose of this short report is to identify, investigate and evaluate this process in regards to Kellogg Cornflakes. In this light, this report will investigate and evaluate the design of Kellogg Cornflakes to satisfy and attend to the needs of the consumer. The consumers as identified are parents and older adults; they represent the main buyer of this product. The transmission of the companys offers to the specific target is therefore very important in the process to meets consumers satisfaction. Specifically, it relates to the identification of target consumer, identification of objectives of the goods (Kellogg Cornflakes), evaluation of media options and identification of best possible media vehicle and the content of the message both in terms of the verbal and visual contents of the message. Therefore, the investigation and evaluation of the marketing strategies for Kellogg Cornflakes would be done on the basis of target consumer and the promotional methods. However, these are simultaneously examined in the context of traditional marketing mix within the customer perspectives of four Cs  [1]à ‚  of marketing. This section followed by recommendations on the best ways Kellogg Company needs to go about marketing Kellogg Cornflakes. It also serves as the conclusion. 3.0 Promotional methods/marketing tools The most noticeable contemporary marketing tool for Kellogg Cornflakes are the company newsletter which incorporates all its product and latest news on each, mass advertising i.e., TV and print media, and direct promotion i.e., coupons. The company is using the right marketing tools through such avenues as newsletter that kept updating the consumer on latest improvement and available offers by Kellogg Company; its television advert in United Kingdom which is based on the sunshine street breakfast and putting the good in good morning and its direct promotion by using coupons which enable consumers to redeem prices. The coupons allow customer to claim box of cereal. This is even made much easier by allowing the customers to claim the free box of cereal coupons on the Kelloggs promotional website (www.freecereal.co.uk). Kelloggs Company promotional methods show that it focus more on its target consumers so as to get in their minds. The company recognises the needs to get in the minds of its customers which are also important towards getting information from the customers. Kellogg Cornflakes is not only appealing in outlook and contents, its promotional offer of free cereal box are also appealing to customers. Therefore, through its coupons Kellogg management is aware of price sensitivity of consumers and gives out coupons that will enable the consumer redeem a free cereal box which is an indirect way of price reduction. The company has also been using the packaging of Kellogg Cornflakes to influence consumer beliefs about the product. Kellogg Cornflakes has colours green, purple and yellow which depict perceptions of green as wellness, natural and organic, purple as creativity and sensitivity and yellow as brightness, happy and uplifting. Colour plays an essential part of business and marketing at b oth strategic and tactical level since it affects consumer emotion and behaviours towards a particular product (Wright 2006, p. 115-116). Kellogg cereal promotional offers such as news and offers from Kellogg i.e., coupons, special offers and promotions, great tasting recipes, nutrition tips, product sneak peeks and getting great saving on their products ensure the company maintain its competitiveness. With its innovative promotional adverts, it is able to strengthening the company market shares and develops more focus organisation. Doyle (2000, p. 1) affirms that in todays rapidly changing environment, a company cannot long maintain market share of profits unless it is innovative. While, keeping abreast of competition in the food industry, it has not in any way compromise it products value. It consistently provides its teeming customers healthy food and as specified on the product packs. However, it is notable that Kellogg Cornflakes promotions are made according to the specification of targeted consumers, in this case mainly children. Therefore it has fancy phrases; fancy labels and pictures specifically to attract c hildren who as earlier stated are the highest consumer of cereals. 3.1 Target Consumer The target consumers for Kellogg Cornflakes are children. Therefore, this group of consumers should be able to identify Kellogg Cornflakes among the tens of cereal boxes in the grocery stores. Kellogg Company designs Kelloggs Cornflakes is such a way that is very attractive to children. The picture on the park is cork hen head, which is bold enough to attract children attention. Children are assumed to like chickens, it fascinates them. So the pack design with cork head will fascinates children to draw the attention of their parent to buy Kelloggs Cornflakes. It is a visual message that children understand easily. Therefore, for children as the consumer, it is convenience and an easy way to find a product they want as well as ensure their parents purchase it. The ability of a company to identify customers need and wants and design products that meet this need and wants is what Fifield describes as real marketing (2004, p.112). The graphics on the Kellogg Cornflakes box captures the c ustomer convenience and communication as it relates to children. The visual communication content explains how this product is advertised to children. On the part of the parents and older people who eat cornflakes, they are hardly concern about the visual contents of the adverts but rather the real contents in the cereal box. This has to do with the amount of cornflakes inside the box and the nutritional contents. In this regard, they will want to search for cereals that are healthy by looking at their nutrition fact labels. With the nutrition labels boldly inscribed on the side of the box of Kelloggs Cornflakes, the parents/ adults are able to check through the nutrition label, which is certainly to meet the nutrition standard for a healthy living. In essence, the product description as low in saturated fat and cholesterol and contains several vitamins will catch the attraction of this group of consumers. This shapes their perceived value of the product. Kotler and Keller (2006, p. 141) argues that customers estimate which offer will deliver the most perceived value and act on it. Consumers are more educated and informed than ever , and they have the tools to verify companies claims and seek out superior alternatives (Ibid, p.141). Certainly, a parent would not want to buy unhealthy product for the child likewise, an adult would not buy unhealthy foodstuff. By regularly updating the vitamin contents of this product therefore, Kellogg Company ensures that the product meets the changing consumer needs. It also has varieties of this product to satisfy different needs of consumer. This explains the promotional aspect of the marketing mix and where communication really matters. The product dimension shown in nutrition fact label explains what is good about Kellogg Cornflakes that is by providing healthy food with its fat specification near 0 and letting the target consumer aware of it easily. However, the possibility that an adult will not concern itself with the graphics on the Kellogg Cornflakes does not remove the fact that package graphic is very important in strengthening or weakening marketers explicit verbal claims (Bone and France, 2001). For instance, green is often used on a product package, particularly f oodstuffs to denote wellness because consumers associate the colour with fresh, natural and organic (Ibid, p. 468). 4.0 Recommendation Kellogg Company has more or less concentrate on marketing approaches that are meant to influence sale and turnover of the company. It has relegated to the background the need to make consumer happy, not just from the satisfaction derives from the product but also by developing a healthy customer relationships that seeks to secure customer loyalty. As a result of the lack of customer relationship aims at guaranteeing customer loyalty rather that directed mainly at product performance, this study recommends that the company upgrades its Kellogg Kids Club. The Kellogg Kids Club should be sponsor in all major primary school in the country. This club that will be taking place once a month will incorporates beautiful story telling about nutrition and wellness. This will ensure that Kelloggs Cereals are established in the minds of the kids and even if their parents have not been buying the product, the children will persuade them to doing so on the long run. Another important area that needs consideration is in the aspect of newsletter. Certainly, the purpose of a newsletter is to provide the necessary information that consumers need in regard to a product. However, considering that children are the major consumer of Kellogg Cornflakes, there should be a newsletter or children magazine that will covers such aspect on cartoons that children are most interested in. Corey, 1991 and; Kotler 1994 agree that market targeting implies major commitment to satisfying the needs of particular customer groups through the development of specific capability and investment in dedicated resources (Slater and Olson 2001, p. 1056). It should use striking and dramatic graphics that will draw the attention of children to want to read the magazine. Although they are children, the graphic pictures in the magazine should be to convey most of the advertorial messages. Hamilton states that we should never underestimate the readers intelligence but never overestim ate their interests (1996, p. 11). By regularly sending cartoon magazines to children, it will ensure their loyalty to Kellogg through to adulthood. In actual fact, creativity is the heart of new paradigm on customer relationship management, and it those organisations that adopt an effective, well-conceive customer relationship that will succeed in the 21st century (2003, p.3). The Kellogg Kids Club will be an avenue to let children sign up for the magazine and will be dispatch to them via regular mail. Apart from ensuring the loyalty of the children, it will ensure that the company have an encompassing database of its consumer, which is essential for the company to tapped into the value that is locked in that customer base outside of what it currently delivers. Therefore, by focusing on targets and keeping track of children and parents that are committed to Kelloggs line of products, it will be able use the database for future market forecast. This is important for the organisation performance. The fact that kids are central influencing factor on their parent necessitates that Kellogg should consider the location of its print media advert bill boards. Understanding and identifying who has influence on Kellogg Cereal products will enable the company to understand how such group apply their influence and how to turn that into the companys advantage. Therefore, given the impact the children can have on their parents buying decisions, it is essential that Kellogg Cornflakes advertorial be placed around children schools. Outdoor advertising is one of the main marketing tools that Kellogg Company should employ to win the attention of its target consumers. Advertising space is as important as the advert itself as such the adverts must reflect creativity that focuses on children sentiments. Hence, to focus on this sentiments and captures the attention of children, the billboards should be placed close and around children schools. At the same time, such outdoor adverts must reflect the product as affordable, best value for money and meets the standard requires in the industry. There are lots of cereal manufacturing companies and some other major brands that posed threats to Kelloggs share of the market using price competition and product proliferations. As a matter of facts, market competition is heated up in the breakfast cereal market as flat sales and low price are predominant. Simply, there are a lot of cereal boxes out at the grocery store and therefore Kellogg advertisement should focus on what differentiate and makes it product better than others. At the same time, the marketing of Kelloggs cereal product should also reflect optimum customer value through pricing and the contents in the boxes. This should be made clear to the consumer. It is also adviceable to get product catalogues to the customers. A regularly mailed catalogue is a direct way of marketing that can improve the sales volume and assist in customer loyalty base. The customer relationship marketing (CRM) involves a mix of marketing intervention such a direct mail, internet contacts, pe rsonal selling contacts, telephone contacts etc (Rust and Verhoef, 2005). In this way, the children would be able to compel their parents to always buy Kellogg Cornflakes since they will be able to say: mum please let us buy Kellogg, I love it and after all it is not expensive and good for health. 5.0 Conclusion Therefore, Kellogg market share is increasingly been challenged not only by other major brands but also by private label cereals product. Private labels cereals products are often more cheaper compare to the high price of branded cereal product. This underscored the need for Kellogg to have an effective marketing strategy so as to maintain its competitiveness in the industry. As stated by Slater and Olson (2001) marketing strategy is a crucial element that determines an organisation willingness to achieve it set objectives and goals. It is the set of integrated decisions and actions by which an organisation expects to achieve and meet its objectives and the value requirements of its customer (Ibid, p.1056). The study have shown that Kellogg Company concentrate of customer, that is it chooses the 4 Cs of consumer-side marketing by focusing on cost, customer value, consumer and communication. As Saunders et al have stated, relationships with customer is a significant advantage generating resources (2008, p.144). Kellogg Company has thus establishes a brand name not only in the minds of its customer but also in the industry that distinguishes and differentiates its product from those of others in the cereal breakfast markets. Kellogg Cornflakes brand allows allow the consumer to identify their desirable qualities and traits with the product. This enables the customer to have a relationship with the brand and thus they feel complete because of the brand. The company knows its target as well as the people that consume the product (mainly children). It capitalizes on this, and using its marketing approaches its product was able to get in the minds of its customers. Customer can even pay more because of the value they get from the brand since they have been associated with it.

BBC Adaptation to Convergence

BBC Adaptation to Convergence Examine and evaluate how one media organisation has adapted to convergence: BBC. Across the media, many media organizations have responded and adapted to convergence through welcoming multi-media platforms to help with spreading their content. In this essay I will be discussing how the BBC has adapted to convergence and the outcome of it all. What is convergence? Convergence is when different of forms of media platforms come together to make a huge multi-platform to give the ability to distribute content to many people. Convergence has become both technological as well as social, the audiences play such an important role in making sure that content is distributed widely across the different platforms. The World Wide Web has been one of the most important contributors to the huge phenomenon of media convergence. Over time it has developed so much that is has allowed a huge range of media related platforms such as video, print and audio to be accessible and available from anywhere. The internet has definitely changed a lot about the way that audiences now absorb and access all this information. Moreover, one main aspect of convergence which has become really popular is mobile. It has allowed any information to reach the hands of anyone using a handheld mobile which has internet on it. For example, many companies and organizations such as the BBC and Channel 4 News have started to change the way that they present their content, making sure that they use short and straight to the point headlines which is directed to audiences who are always on the go. This is simply because companies want to make sure that their content is accessible anywhere and at any time to make sure they keep aud ience satisfaction rates high, as well as making sure that audiences are always up to date with headline news that is happening all over the world. However, one thing which has helped things go further is obviously the internet. The internet has allowed the use of visual clips and images to act as the story teller of most of the headlines. Most websites that people visit using their mobiles, the BBC being one of them, they use photographs to tell the story of certain events. The photos usually have a small caption under them to briefly explain the picture, however, the image is the one that does most of the story telling. Photographs are a benefit for audiences who use handheld devices and smart phones because it allows them to see the image clearer and get a feel of what they are going to read about rather than reading through several lines. Also, looking at the videography side, most websites now allow audiences to watch a live stream of the channel. This makes sure that more audiences are able to view the content of the BBC anywhere. The news organizations are not the only ones to take advantage of this, radio stations as wel l as social networking sites have too. Another company which uses convergence in this way is YouTube. YouTube is known to be a huge media platform in which people are able to upload videos accessible to millions of people all around the world. The BBC has a channel on YouTube which uploads videos of headline news for people that have missed the live stream and want to watch it again. This is another example of convergence. Development of multi-media platforms. In order for the BBC to gain full benefits of adapting to convergence, they have to take the advantage of migrating to multi-media platforms. For example, a famous strategy used by the UK television industry is called (360 degree commissioning). This is simply at the early stage of getting all the content together and making sure that there is a potential consumer value, once this is agreed on, the television industries return all the content to their audiences through a variety of media platforms, for example, mobile, online and so on. Another strategy used by television industries is the simple and basic use of websites and many other digital platforms to help put themselves out there. The main question to ask is if media industries are benefitting from being able to spread their content across various platforms. To dissect this question, it is best to look into the development of convergence and to look at audience feedback after convergence was used by the media industry. The benefits of convergence and how the BBC have adapted to it. The clear and obvious benefits of multi-media platforms are simply economic, it helps various companies and organizations in their content being distributed to so many audiences and making sure that the content is consumed across these platforms. Another main benefit is popularity. Organizations depend a lot of multi-platforms to make sure that the name of their company and their credibility is maintained. Considering that so many people now days have smart phones and have easy access to the internet on the go, it is easy for companies to make sure they are recognized through apps, websites etc†¦ The BBC uses multi-media platforms in the sense that they have apps in mobile phones that people can access so easily, they have made mobile friendly websites as well as making it possible for people to get notifications of any news that has just taken place. This is a great example of how the BBC uses convergence to their advantage. Another way in which the BBC uses convergence is through the huge development of devices such as media players and mobiles. The development of these digital platforms, with the internet being the main principle, it means that it has become so easy for content that the BBC has produced to be circulated and consumed by audiences all over the world. With the growth of social networks such as Twitter and Facebook, this makes it even easier for audiences to access information about the BBC and all the news that is up to date. The BBC have both an official twitter account as well as a Facebook account to make sure they are reached by as many people as possible . Mass audiences are able to be reached easier by all these big industries through the use of convergence. Through digitization, it has been very easy to reformat content from several media platforms therefore creating a better economic advantage for industries. The creation of multimedia platforms has allowed a great amount of digital distribution, therefore, more audiences can access a variety of content on the internet. This creates a huge knowledgeable platform for industries because people will know who they are simply because they are able to access their content on the go. An example which shows how the BBC have adapted to convergence is the availability of the BBC iPlayer. The BBC iPlayer is a service that allows audiences to catch up with any content they have missed. The BBC iPlayer was launched and made available to the public in 2007. Since then, it has become very popular and is used a lot by viewers. Another example of convergence of the BBC is simply television. All the adverts that people see on their TVs’ now days all involve social networking in one way or another. Nearly every industry whether it be news or music, they all have some sort of social networking account in which all their audiences/fans, can keep up with all the industries information or simply content they have missed. Furthermore, a key example of how the BBC have adapted to convergence in through the creation of their BBC radio station. By introducing BBC radio, the corporation has undoubtedly increased their audiences in terms of numbers, particularly to include those who are unable to view the television live stream because they are always on the move, as well as those from different socio-economic backgrounds (i.e. lower class families.) Disadvantages of convergence. Another disadvantage of convergence for companies such as the BBC would be cost-effectiveness. This simply means that providing their services and content through different mediums would incur extra costs for the corporation therefore potentially harming their profit margins. Many organizations and companies such as the BBC struggle a lot in making any revenue from putting their content on the internet. Considering that many broadband companies have emerged in recent years, it has made it even easier for people to undertake illegal streaming therefore creating a threat to most television companies and their economy. Moreover, the whole idea of being able to access any content from any industry on the internet has made it economically difficult for companies such as the BBC. The internet has made it hard to place payment schemes on mainstream information. Many of these disadvantages have been discussed in Rupert Murdoch’s article about the newspaper industry and how newspaper organizations should start putting payment schemes in order to gain some sort of revenue from their content. What the BBC could do better. When discussing convergence and how the BBC adapted to it, there are a few improvements that the BBC could make to maximise their potential ratings. A step that the BBC could prosper to take would be payment schemes. This would allow the organization to charge viewers for a service that gives them the option to watch content that they have already missed through the live stream. In doing this, the BBC as an organization would increase their revenue allowing them to expand and offer further content to audiences. Nonetheless, this is merely a suggestion and one of many paths the BBC could take to exploit the use of convergence. Conclusion. Many companies if not most, have thought of going ahead with digitalization initiatives. All industries now have websites and several marketing techniques that do not include social media. Social media is obviously known to be a very important component of any marketing technique, however, digitalization must go further than just social media. Digitalization has changed so fast in such a small period of time that it is believed that in years to come, it will be deemed as a usual strategy to use when thinking about your company. This is critical in order for companies such as the BBC to make sure they are ahead of everyone else and that they are able to learn new things from digitalization. Considering that most things have now become digital, it is clear to see that the world is changing rapidly because of this. It is important for popular companies like the BBC to support the means of digitalization and to accept that it is of a benefit than it is a setback. Saying this, some organi zations may feel that the digital scheme may not work for them, therefore it is smart to check the overall capability of it all before applying the strategy. Overall, the BBC has gained more than it has lost through adapting to convergence because the company now has such a huge platform for people to interact and share their content worldwide and make sure they are recognized by many people. Referencing. unknown. (2011). what is media convergence. Available: https://mconvergence.wordpress.com/about/. Last accessed 02 may 2015. Sanaz Fallahkhair. (unknown). An architecture for iTV and mobile phone based interactive language.. Media convergence. 1 (1), 1-6. Robin Foster Tom Broughton. (2012). PSB prominence in a converged media world. A changing world. 1 (1), 11-19. Henry Jenkins (2004). The cultural logic of media convergence. 7th ed. London New Dehli: SAGE Publications. 34-40. Dwyer, Tim (2010). Media convergence:. United Kingdom: McGraw-Hill education. 24-30. Julia Knight. (2015). The International Journal of Research into New Media Technologies. Convergence. 21 (1), 1. S Chakaveh. (2007). Media covergence, an introduction. Available: http://link.springer.com/chapter/10.1007/978-3-540-73110-8_88. Last accessed 28 Apr 2015. Christy Belden. (2011). Media convergence: Media and marketing. Available: http://www.slideshare.net/cbelden/media-convergence-7376828. Last accessed 28 Apr 2015. Mathew Buckland. (2007). Convergence in the media. Available: http://www.slideshare.net/matthewbuckland/media-convergence?related=1. Last accessed 01 May 2015. Unknown (unknown). Media covergence and the transformed media environment. Australia: unknown. 67-74. H Jenkins, Convergence Culture: Where Old and New Media Collide (2006), 18 ­Ã‚ ­Ã‚ ­Ã¢â‚¬â€œ19.

Zorlu Holding And Vestel Electronics :: essays research papers

Zorlu Holding & The Vision Of The Company Mehmet Zorlu, established their Group's first company in the early 1950s, he laid the ground rules for the Zorlu Group's subsequent growth: integrity, perseverance’ and unconditional commitment to quality. Integrity is the Group's cornerstone value and they expect it to govern every aspect of their business. Hard work and perseverance are essential for the day-to-day success of their enterprises as they are for the undertaking) of a new venture. Quality is the key to customer loyalty, on which the long-term prosperity a f all ventures depends. With these ground rules, the Zorlu Group has sought to develop solid and profitable businesses that contribute to the welfare of the Group; its customers, business partners and employees; as well as the larger community. Until the early 1990s, they focused their investments in home textiles, an activity the Zorlu family has been involved with for several generations and in which they have a particular expertise. In 1994, they saw the opp ortunity to employ their strong capital and human resources in the consumer electronics sector, through the acquisition of the Vestel electronics Group. This was followed, in 1996 and 1997, by investments in the fast- growing energy and financial services sectors. Between 1990 and 1997, they tripled the number of their operations, increasing their total assets to just under US$ 1 billion, excluding the assets of five of their six subsidiaries incorporated abroad. They invested in state-of the-art spinning, weaving and textile technology that has made them the world’s largest; vertically-integrated polyester curtain producer and will propel them to the forefront of the international home textile industry in the years to come. They acquired the Vestel Group of consumer electronics companies, pushed its balance sheet from an undeserved red into the black, and set it on course to become a leading contender in the international consumer electronics markets. They established a bank, a leasing company and o factoring firm and they penetrated the power generation and electricity distribution sectors with the construction of two plants and a; competitive bid for o state- owned, plant slated for privatization. The Zorlu Group's rapid growth since 1990 reflects the vast range of opportunities that have emerged from the unique juncture of Turkey's Customs Union with the European Today, their operations include 32 companies in Turkey, France, Germany, Holland and South Africa in the textile, consumer electronics, finance, energy and tourism sectors. In 1997, their key operations achieved net sales of almost US$ 750 million and after tax profits of just under US$ 80 million.

The OSI Model and The Pony Express Essay -- Essays Papers

The OSI Model and The Pony Express The Open Systems Interconnection (OSI) reference model is essential to the world of computer networking. The model was created in 1977 by the International Standards Committee, in response to a difficulty that was facing computer networkers at the time (Shelly, Cashman, and Serwatka 142). In order to understand the difficulty, one must first realize that computer networks consist of computer hardware, the software that is to be used in conjunction with this hardware, and the medium (such as wiring or cabling) that will interconnect the computing devices that are in the network. The computer networker’s job is to determine which hardware, software, and medium types will create the network that will best suit his client’s needs. Then, the networker must combine these elements into a functional system of interconnected computers (Fortino and Villeneuve 112). It was in attempting this latter task that the computer networker of the late 1970s often found himself in a pickle. The problem was that each vendor of computing equipment had developed his own unique set of products; products that were incompatible with the products of other vendors. This incompatibility made it very difficult for a computer networker to combine the various network components into an operational computer network (Stamper 27). The OSI model provided for a solution to this problem. The model organized those tasks that are essential for computer network operation, into seven groups. These groups were called layers. All manufacturers of computing equipment were recommended to make their products compliant with the OSI model. This meant that each computing product was to perform the functions associated with a specific layer within the model; any method of accomplishing these functions was acceptable. In a network composed of equipment that operated according to OSI guidelines, a separate product would be used to perform each layer of OSI functionality. Thus, all elements of the network would be aware of the specific jobs performed by every other network element; this would allow for compatibility between networking products that were created by different vendors. By designing networks according to OSI guidelines, the networker was able to combine any group of products, made by any number of vendors, into a fu nctioning computer network (Stamper 28). .. ...he secret of its success in the field of computer networking, and this is also the key to its use in other areas of communication as well. Works Cited Derfler, Frank J., Jr., and Les Freed. How Networks Work. California: Macmillian Computer Publishing, 1996. Dicerto, Joseph J. The Pony Express: Hoofbeats In The Wilderness. New York: Franklin Watts, 1989. Fortino, Andres, and Arnold Villeneuve. Networking Technologies: A Complete Guide To Passing The Novell CNE Exam. New York: The McGraw-Hill Companies, Inc., 1996. Introduction To Networking. Diskette. 1992. Networking Technologies. Diskette. 1992. Oslin, George P. â€Å"Pony Express.† Encyclopedia Americana. 1999 ed. â€Å"Pony Express.† Microsoft Encarta 98 Encyclopedia. CD-ROM. Microsoft, 1997. Settle, Raymond W., and Mary Lund Settle. Saddles and Spurs: The Pony Express Saga. Lincoln: University of Nebraska Press, 1955. Stamper, David A. Business Data Communications. 5th ed. Massachusetts: Addison Wesley Longman, Inc., 1999. Shelly, Gary B., Cashman, Thomas J., and Judy A. Serwatka. Business Data Communications: Introductory Concepts and Techniques. 2nd ed. Massachusetts: Course Technology, 1998.

Essay --

In today’s society, students seem to be different. As a future teacher, I realize that students today need more out of their education. I believe this is because of the vast home lives students come from and the various issues that students face today. Many of the students that I have worked with on my field experience come from dysfunctional homes or broken homes. This creates many problems; both emotional and behavioral. As a future teacher, it is important to keep this in mind when working with students. Teachers today evaluate the background of their students and use this information to better serve each and every student. In today’s world, teachers understand that not every student is the same and doesn’t come from the same place. Due to this fact, teachers make it very important that they get to know who their students are. Each day is a new day for a teacher and every child is a unique individual. Teaching has its many ups and downs. I believe that teachi ng is not just profession for livelihood but goes far beyond the essential human values. Teaching is not a profession; it's a passion. Without passion for your career and a desire for your students to learn, to help them be the best in the world, if not, we have failed as a future teacher and failure is not an option. A teacher has to be an inspirational and constant driving force to a student, and only then can they become somebody in life. Great teachers are remembered not for the subject they teach, but for inspiring their students and for unlocking their ability to dream. Teaching is an honorable profession and to be a teacher by choice is even nobler. Teachers are the guides to future leaders of history. Their effects are timeless and no one knows where their influe... ...including the residents' quality of life, the care received, the environment surrounding them, and the nursing home's payment policy. I worked with the recreation director, who plans activities for the residents. I painted the elderly women's nails and read them letters from their children. Also, I helped with special days like Ice Cream Day, Summer Picnic Day, and Clown around Day. For each we create special word scrambles. I also have taken patients for walks. We had birthday parties and exercise days. Through my volunteering I have had many good experiences both volunteering and visiting my grandfather. My volunteer experience has shown me that I can bring joy to older people. Everyone will have to face having parents and grandparents growing older and becoming dependent on their children. Dealing with this situation has made me a stronger and more caring person.

Violent Music and It’s Impact on children

Violent Music and it Impact on Children Causes and Impact of Emotional, Financial, and Physical Abuse of the Elderly Augustine Reeves Delaware Community County College April 16 2014 Introduction Does violent music really impact children life? We asked these questions every day, but do we get the right answers? This is unpredictable. No one knows what will be the outcome if we do not have music in our life. When I was a kid music was part of my every day activities. Rap, R&B, Country etc. Was profanities used in those songs? Yes. Did I used them in the streets? Yes.But does it really makes us who we are today. Different Medias Anderson, Carnage, and Banks(2003) emphasize the differences between Medias which one is more effective. Such as watching music videos and listening to audios only music. Is it more effective for a kid to do what he or she saw in the video, then saying what he or she heard in a music lyric. Music videos are more doable for children. Children will most likely tak e what they saw and transform it in their way of doing. The why Most parents who cares about their children behaviors will always block musical channels like B.E. T and M. T. V, and would rather allow their children to sites to MPH music. In other to imitates a music lyric, you have to be a good listener, how to use to lyrics in different ways. Violent Music lyrics Impact on Children When listening to audio music with lyric, it increases thought, aggression, and emotions feeling on children. Most words that are used in lyrics are aggressive and nonaggression. According to Exposure to Violent Music, Craig A. Anderson, Nicholas L. Carnage, and Jeanie Banks(2003) did an experiment on Aggressive and Nonaggression words.Aggressive Words blood, fight hurt wound butcher gun choke hatchet knife Nonaggression Words alley drugs police stick animal movie red bottle night rock The experiment was to allow college students to listen to music with these aggressive words and nonaggression words and see what will be the outcome, and heir behaviors. The outcome was very clear that after the experiment was over the students who listened to the aggressive music had more negative feeling and aggressive thought of doing something, then the student who listened to the non- aggressive songs. Children have the mind of believing anything they hear or sees.Children who listens to aggressive music believe that they do not need to go to school, they believe they can sell drugs, become a rapper themselves, not listening to their parents because that what they heard while listening to aggressive music. That how aggressive music can impact children life. Violent Music video Impact on Children life According to helping to Curb Youth Violence, Jan L. Peterson and Russ Newman (2000) believed that youth between the age 12 and 24 year face the highest risk of being involves in violent acts and most likely involved in being kill.About nearly 60% of kid death are result of violent behaviors. Such a s, homicide, accidents, gang fighting, dating assault etc. Because youth spend almost 6 to 12 hours a day watching MET, B. E. T, Youth, and other music channels. Musical videos is more about sexual oriented acts. It is said that teen who listen to rap video become more involve in violent dating. Musical videos are influenced and threaten to children. Conclusion I believe to that my thinking, my movement, my thoughts have something to do with music. As a youth I believe the image of music, the words, the videos act should be limited.But at the same time we cannot live without these things in our life no matter how risky it is. Life can be very stressful especially for the elderly. Sometime it is hard to imagine how life would be financially when getting older and knowing you won't be able to work and support your family. Situation like those can lead to depression, emotions, and can sometime lead to violent in the family. Most elderly realize that they cannot depend on social securit y tax anymore. Financial Exploitation on Elderly According to Shells L. Jackson and Thomas L.Haberdasher (2012), financial exploitation is defined as the illegal or improper use of an elderly person's funds, property, or assets. It is said that elderly victims annually loss $2. 9 billion to financial exploitation in Midlife 2009. Those lost can be very effective on the elderly because these are something they worked for their life. Retirement is what every individual wants so they can rest and enjoy what they worked for. But how do they lead to depression? As a retire person it is hard to replace a lost assets. Therefore it can lead to loss of independence and security for an elderly person.With that situation the person have to rely on a family member, or even going far as getting on social welfare. For that season it can lead to self-decline, depression, even suicide attempt. What leads to Depression on Elderly? Depression does not really start with someone already at the age of 6 5. It can start with a person at age of 17 and follow till they are in their ass's. According to The relationship between stress and depression, Vivian Kraal], Simms Seekers, and Ella Remains state that life events in relation to physical, sexual, and emotional abuse and maltreatment during childhood.For example, a 16 year old girl lost both parents at that age she will most like be depress and might affect her life going forward. Elderly depression can also come from lack of financially assistance at a young age. A person who can work, or work and not save enough for the future can lead to depression. Because at the age of 50 they to worry about who will take care of them, they'll to worry about going to nursing home. Causes of Physical Abuse on Elderly Elderly people experience more physical abuse then others. Some causes of physical abuse on elderly are domestic violence and caregiver problem. Family issues come with domestic violence.The process of an elderly person living with a spouse can be trustful especially if the elder is sick or have mental issues. Sometime it can be financial problem. Buying all the medication, the food, and cloths. If the spouse not doing to responsibility it is consider as an abuse. The next one is caregivers. Sometime caregivers are having their own problem. It may be personal issues, psychological issues, and mental issues. The risk is very high when someone with these situation life with an elder. Physical Abuse can come when a sick elderly refuses to take his or her medication especially when it is at a consistence rate.The receiver can become to scream, names calling, and sometimes lead to hitting the elderly person. Conclusion Most elderly people are committing suicide because of how they are treated, how abuses people are to them, losing the asset makes them believe life is not worth living. Stress and depression mostly causes heart attack on elderly people. People work hard and save to live in the future, so let them liv e to the fullest of it. Reference Page Anderson, A. C. , Carnage, L. N. , & Banks, J. (2003). Exposure to violent media: The effects of Songs with violent lyrics on aggressive thoughts and feelings.